Printing was and continues to be a vital component of the business and social environment. Despite all the predictions we heard decades ago, the business world still hasn't gone paperless.
Thousands of years have passed since paper was invented and it will likely continue to exist for years to come. That’s because paper has the power to transform ideas into solid physical products that endure over time.
Printing creates tangible assets
Humans are served thousands of digital ads per day - and most are forgotten or ignored.
Printing is another story altogether. When you print brochures, publications, posters and business cards, you are creating a physical item that can remain in your client’s hands for weeks, months, or even years.
The benefits of creating physical marketing materials extend far into the future and can create long-lasting imprints on prospects and clients.
Print media is more engaging
Turning the pages of a brochure requires more sense engagement than viewing information on a screen. Websites can be skimmed in seconds, but a well-designed printed item with exceptional image quality commands more attention and engages people on a multi-sensory level.
Printing can be green
Recycled paper, the right printer, and a conscious eye ensures that your printing activities will produce less waste. The paper-making process can be sustainable as well. Green print technology offers options like vegetable-based ink, chlorine-free paper and other products made with renewable energy. A few simple steps can ensure your printing activities have a minimum impact on the earth.
Production Printing vs. Multifunction Printing
There’s no doubt about it - there’s still room for printing in today’s creative, professional, and multi-dimensional businesses. The first step is deciding what type of printer is best for the needs of your business.
Multifunction printers are great for small businesses that don’t produce a lot of creative or business content. These machines combine copy, print, scan and fax capabilities all in one unit that doesn’t take up much space. Besides being a great economical option, they also help you go green.
Inkjet vs. Laser
Print technology is a crucial point to consider when choosing a printer. Inkjet printers are ideal for smaller organizations that prioritize quality over quantity. Accordingly, some cut-sheet inkjet devices, such as the AccurioJet KM-1 from Konica Minolta, have their place in some niche industries.
Laser printers, on the other hand, are undoubtedly the most economical choice for high-volume jobs. Benefits include increased speed, reduced banding and streaking, and fewer paper jams.
High Output Businesses Need a Production Print Solution
Large businesses, high-output creative agencies and organizations with substantial printing needs can leverage a high speed digital printing solution - one that combines basic features with workflow software for advanced performance.
Production printing has you covered from large-scale poster creation to the production of extensive legal documentation. It empowers your organization to create a wide range of high-quality printed materials of all sizes and shapes - quickly and efficiently.
Production printing gives you top quality
No matter how complex, colorful or detailed, production printing gives you consistent results without sacrificing quality for efficiency and speed.
Production printing is flexible
Technological innovation has transformed digital communications. The same goes for production printing. With a wide variety of settings, finishing options and job management possibilities, production printing can empower you to create almost anything efficiently and faster than you thought possible.
Production printers are reliable
Production printers are designed for high-volume jobs. They empower businesses to produce a variety of items at scale while controlling every detail. Besides providing efficient, fast and reliable printing, production printers are cost-efficient over the long term.
Production printing systems help businesses reach their full potential
When it comes to high-volume print jobs for large-scale multi-faceted and creative businesses, production printing gives you top quality, high-performance and multiple printing options to power your business.
Innovative printing technology puts creative power into your hands. It gives you limitless options to produce high-quality prints using a wide variety of materials and color options in multiple shapes and sizes.
From banners to brochures to vehicle wraps, production printing leverages technology to give your business freedom, efficiency and flexibility for results that will endure over time.