Taking Production on the Road: Production Showcase Recap from Tulsa, OKC & Dallas

A few weeks ago, we took our Production Showcase on the road—stopping in Tulsa, Oklahoma City, and wrapping things up at our Dallas office. Each event brought a great mix of customers, conversations, and real production insight, and honestly, the engagement across all three locations made this series one of our favorites.

These showcases were all about getting hands on with the technology and having real conversations around how shops are evolving today—what’s working, where the bottlenecks are, and how to move forward.

Real Solutions, Real Conversations

We teamed up with some of the best in the industry—Fiery, Graphic Whizard, XMPie, Xerox, and Ricoh—to create a full production environment at each stop. Instead of focusing on individual pieces, the goal was to show how everything connects.

From workflow automation and color control with Fiery, to personalization with XMPie, to finishing with Graphic Whizard, alongside production print from Xerox and Ricoh—attendees got to see complete solutions working together in real time.

And more importantly, they got to ask questions, dig deeper, and talk through how this applies to their own operation.

Three Cities, One Consistent Theme

While each location had its own flavor, a few things stayed consistent:

• Tulsa brought strong energy right out of the gate, with great discussions around efficiency and workflow improvements.
• OKC kept things moving, with a lot of focus on scaling production and finishing capabilities.
• Dallas gave us the chance to go even deeper—more one-on-one time, more detailed conversations, and a great way to wrap up the series.

No matter the city, the common thread was clear: shops are looking for smarter, more connected ways to produce.

What We Heard (and Saw)

Across all three showcases, a few key takeaways stood out:

• Automation isn’t a “nice to have” anymore—it’s how shops stay competitive.
• Personalization continues to grow—and tools like XMPie are making it more accessible.
• Finishing matters more than ever—it’s where efficiency gains (and differentiation) really show up.
• End-to-end matters—seeing everything work together changes the conversation.

Appreciate the Partnership

Big thanks to our vendor partners—Fiery, Graphic Whizard, XMPie, Xerox, and Ricoh—for helping us bring these events to life, and to everyone who took time out of their day to attend.

If you couldn’t make it to one of the stops—or if something you saw sparked a new idea—we’re always here to continue the conversation.